http://mashable.com/2011/11/17/the-importance-of-being-awesome-video/

tigs:

In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, behavior…

excellent!